Lena's Wreath Decor: an online store for handmade goods
Lena's Wreath Decor sells handmade wreaths and ships across the United States. We built the online store, customer accounts, checkout with several payment options and a back office for orders, customers and email. Visit lenaswreathdecor.com.
An online store for handmade wreaths shipped across the US, with customer accounts, several payment options and an order back office.
What we built
Storefront with shop by season, product pages and search
Saved cart and abandoned-cart reminder emails
Customer accounts with email or Google sign-in; saved cards are stored by Stripe
Checkout with card, PayPal, Venmo and Zelle, with prices recomputed on the server
Next.js
PostgreSQL (Neon)
Stripe
PayPal
Netlify
The storefront
Shoppers browse by season and can come back to a cart that's waiting for them.
Shop by season, product pages and search
FAQ, shipping, about and contact pages
A cart saved on the shopper's device
Abandoned-cart reminders with email capture
Local pickup or delivery for nearby customers
Accounts and checkout
Shoppers can create an account with email or Google sign-in to see their order history and saved addresses. Saved cards are stored by Stripe, so card numbers never touch the site. Checkout accepts card (Stripe), PayPal, Venmo and Zelle, and prices are recomputed on the server, so a tampered cart can't change what's charged.
The back office
Everything that happens after the sale is handled in one admin.
Orders with a status workflow and automatic shipped emails
Invoice PDFs, customers, coupons and gift cards
Custom orders and reviews
A notification center for automated emails
A two-way email inbox
Analytics and settings
SEO and AI search
Every page has its own metadata. The store publishes Product/Offer, Florist/LocalBusiness, FAQPage and BreadcrumbList structured data, a sitemap, an llms.txt file and a robots.txt that welcomes AI crawlers.
Stack and services
A Next.js app with PostgreSQL on Neon, Stripe, PayPal and Venmo for payments, and Google sign-in, deployed on Netlify.
Yes. This store takes card payments through Stripe, plus PayPal, Venmo and Zelle.
Are customer card numbers stored on the website?
No. Saved cards are stored by Stripe. The website never sees or keeps the card number.
What are abandoned-cart reminders?
When a shopper leaves items in the cart after giving an email address, the store can send a reminder email about what they left behind.
Why have your own store instead of only selling on a marketplace?
A store you own means your own customer list and no marketplace rules over your listings. It also lets you add exactly what the business needs, like custom orders and a two-way email inbox.
